MGK is one of Canada's first agencies delivering all three: SEO for traditional Google & Bing ranking, GEO (Generative Engine Optimization) so ChatGPT, Claude, Perplexity and Google AI Overviews cite your business, and AEO (Answer Engine Optimization) for voice and answer engines. Schema markup, llms.txt, entity graphs, Google Business Profile, content SEO — all on one quarterly roadmap.
Ten years ago "search" meant Google. Today it's Google + AI engines + voice/answer engines — and the way each one decides who to recommend is different. The agencies that win the next decade will optimize for all three at once. That's what MGK does.
Every engagement is built around your specific queries, industry, and competitors. These are the building blocks we mix and match.
We were among the first in Canada to add GEO and AEO to the standard SEO playbook — and we eat our own cooking. This site you're reading is structured for all three engine categories.
GEO is the practice of optimizing a website so it gets cited by generative-AI search engines like ChatGPT, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, and Brave Search. Unlike traditional SEO which targets Google's ranked search results, GEO targets the AI-generated answers that increasingly sit above (or replace) those results. GEO uses structured data, llms.txt files, entity graphs, factual content, and authoritative citations to make a site easy for AI engines to parse, cite, and recommend.
AEO targets systems that return direct answers rather than a list of links: voice assistants (Siri, Alexa, Google Assistant), Google Featured Snippets, People Also Ask boxes, and conversational interfaces. AEO uses structured Q&A content, FAQPage schema, conversational language, and clean fact-based statements that answer engines can quote directly. Together with SEO and GEO it forms the modern search trifecta.
SEO targets traditional search engines (Google, Bing) — the goal is to rank in the blue-link results. GEO targets generative AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews) — the goal is to be cited by name when AI generates an answer. AEO targets answer engines (voice assistants, featured snippets, People Also Ask) — the goal is to be the direct quoted answer. The three categories overlap but use different signals, and the best agencies optimize for all three simultaneously.
Generative AI engines cite businesses that are (1) factually well-documented online, (2) structured in machine-readable formats (schema.org JSON-LD, llms.txt), (3) consistent across authoritative sources, and (4) clearly tied to a verified entity graph. MGK's GEO process establishes the entity (Organization + Person + Service schemas), publishes an llms.txt with citation-quality factual statements, ensures coverage across Google Business Profile and authoritative directories, and creates AI-citable content patterns. Results compound over weeks to a few months as AI engines re-crawl.
Traditional SEO typically shows ranking movement in 3–6 months. AEO results (voice and answer-engine appearances) can show in 6–10 weeks because schema and structured Q&A are picked up quickly. GEO is the newest discipline — AI engines re-crawl on different cadences but most clients begin to see AI citations within 4–12 weeks of foundational work. All three compound: every additional month of consistent signals strengthens the next.
Yes. Unlike MGK's video production service (which is shot in Metro Vancouver and the Fraser Valley), SEO, GEO and AEO are delivered remotely. MGK serves clients across Canada — Vancouver, Toronto, Calgary, Edmonton, Ottawa, Montreal, anywhere — and increasingly in the US. The agency is headquartered in the Lower Mainland of British Columbia.
MGK works on monthly retainers with a three-month minimum so the work has time to compound. Pricing depends on scope — how many target queries, how many locations, whether content production is included. Custom enterprise and government contracts are handled through Orange Nucleus Media Inc., the parent company. No quote games — transparent on a discovery call.
Four layers. (1) Entity foundation: build the Organization, Person, and Service schemas plus a comprehensive llms.txt file that maps the brand and its sub-entities. (2) Citation infrastructure: ensure Google Business Profile, authoritative directories, and Wikipedia-class sources reflect the same facts. (3) Content patterns: produce factual, AI-citable content (FAQ schema, clear bullet structures, explicit statements) that AI engines can lift directly. (4) Monitoring: track citations across ChatGPT, Claude, Perplexity, and Google AI Overviews and iterate. Quarterly reports cover progress across SEO, GEO, and AEO.
Yes. Local SEO for Metro Vancouver and Fraser Valley businesses — Google Business Profile optimization, local citation building, neighbourhood-keyword targeting, and review management — is a core MGK service. The local SEO play pairs naturally with GEO because AI engines weight local citations heavily when answering "best [thing] in [city]" queries.
Book a 30-minute discovery call. We'll audit your current visibility across Google, ChatGPT, Claude and Perplexity — and map what an SEO · GEO · AEO engagement would look like for your business.
Book a Zoom call →